Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

Studying cognition by averaging data from many people's brain scans hides how individuals use their brains, new Stanford ...

A long-held view is that compulsive behaviors involve individuals getting stuck in a "habit loop" that overrides self-control, but new research in rats from the University of Technology Sydney (UTS) ...

Now researchers can pinpoint which brain circuits drive social behaviors by manipulating specific individuals in real time, even when multiple animals closely interact A male fruit fly in a laboratory ...