Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Paytronix, an Access Company and leader in guest engagement solutions, today announced the release of the Paytronix Rewards Hub, an upgrade to its guest engagement platform that delivers a modern and ...

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

It’s a conditioned Pavlovian response, learned after years of airlines revamping their loyalty programs for worse rather than ...

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Some British Airways loyalty customers are no longer at cruising altitude, after a recent error upended the airline’s already ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Starbucks made some major changes to its long-standing loyalty program last month.

One of the recurring topics of conversation during last week’s Restaurant Leadership Conference is how much the definition of ...