Retail loyalty programs promise savings, perks, and exclusive deals, but they’re also powerful tools for collecting customer data and influencing spending habits. While they can genuinely reward ...

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In 1995, the inventor of Ethernet, Robert Metcalfe, famously predicted the collapse of the internet, only to literally eat his words in 1999. The lesson learned? The future always wins. Fast-forward ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

I spend well over 200 nights a year at properties participating in major hotel loyalty programs. But while there's a lot to love about these kinds of programs and the hotel elite status that can come ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty marketing is going through a transformation in an era ...