On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

Meta debuted its first major large language model, Muse Spark, spearheaded by chief AI officer Alexandr Wang, who leads Meta Superintelligence Labs.

Meta has also updated Facebook views and business discovery feature, where metrics on the Insights endpoint have been ...

Meta’s AI connectors let advertisers generate campaign reports and create or edit ads, ad sets and campaigns using natural ...

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New tools allow advertisers to create, manage and analyse campaigns through external AI platforms without requiring API setup ...

Meta Platforms (META) released Muse Spark, its first major AI model in over a year, scoring 52 on the Intelligence Index and delivering multimodal reasoning capabilities for health tasks and consumer ...

Meta reports that Muse Spark achieves its reasoning capabilities using over an order of magnitude less compute than Llama 4 Maverick, its previous mid-size flagship.

Muse Spark, Meta's first major new AI model in over a year, landed this week, the company's biggest effort yet to show value from its massive investment in Scale AI co-founder Alexandr Wang. Meta's ...