The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Streaming industry leaders are advancing personalization technologies, ad standard updates, and FAST channel strategies to address shifting viewer demands. A May 13 panel will examine AI-driven ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Stingray Advertising has hired Colin Francis away from Google to serve as the company's newest Programmatic Sales Specialist.

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!