Finding the right makeup look is one thing, but figuring out how to put it on is another. Sephora and fledgling beauty firm Map My Beauty are teaming up to offer customers a mobile app that gives ...

Tips and tricks for mastering the art of contouring (Henry Leutwyler). Confession time: I’ve never contoured. Despite my role as a beauty editor, it’s one of the few looks I’ve never tried. I’ve ...

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, ...

Google Home and Sephora have announced a new alliance centered around the Google Home Hub. Now you can use the Google Home wake-word to call up any of Sephora’s library of makeup tutorials. Just say, ...

Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...

The American cosmetics giant Sephora has updated its app with a host of augmented reality features, including a series of make-up tutorials. The beauty retailer, which first launched its Virtual ...