Jason Lloyd analyzed LeBron James’ $15 million Polymarket partnership, examining how massive third-party deals raise unprecedented salary cap and conflict-of-interest questions for the NBA.
LeBron James is entering a new chapter with the 76ers, but his latest comments have sparked attention around his move.
The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Congrats or sorry about yesterday’s big news. Inside: ...
Even the Phillies are set to make money off LeBron James in Philadelphia. Emilee Chinn / Getty Images Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. First, a quick favor ...
From the mayor to Kevin Hart to Dawn Staley, the seismic impact of LeBron picking Philly continues to ripple beyond the sports town. Tony Jones, The Athletic The seismic impact of LeBron picking ...