Having spent 20 years as Cooley’s head of global business development, I have some well-informed ideas about how to optimize law firm marketing and business development. During my tenure at Cooley, I ...

As companies look to scale their brands without sacrificing control or taking on excessive capital risk, franchising serves as a highly strategic path to expansion. Franchising goes beyond a legal or ...

When it comes to launching a new business or pivoting an existing one, choosing the right business model can be just as critical as the product or service itself. Selecting a business model that's ...

Aric Press describes how Trevor Faure, global leader for legal services at Ernst & Young, came to develop his "Smarter Business Development Model" for law firms, which identifies six traits ...