Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when it’s embedded directly ...

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

SAP is evolving its SAP Services and Support portfolio, introducing a streamlined, tiered engagement model designed to help businesses achieve greater transparency, speed, and flexibility in their ...

SAP's annual CX event brings AI-driven customer experience solutions to Las Vegas in October 2026. Customer Experience Connect is SAP's annual event focused on AI-infused customer experience (CX) ...

WILLIAMSBURG, Va.--(BUSINESS WIRE)--DataXstream, a solution provider for SAP technologies focused on point-of-sales and order management solutions, today announced that its OMS+ solution, an SAP ...

The last few years, my burning question on SAP CX has been a simple one: Is SAP serious about CX? Given all the changes in SAP's CX approach, it's a fair question for SAP - and its customers. SAP's ...