Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Meta debuted its first major AI model, Muse Spark, spearheaded by chief AI officer Alexandr Wang, who joined nine months ago and leads Meta Superintelligence Labs. The company is desperate to regain ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending ...

Meta Platforms is making it easier for advertisers to implement tracking, reducing technical friction for teams running campaigns across platforms. What’s happening. Meta released an official Pixel ...

Meta released an AI model on Wednesday called Muse Spark, which marks its “first step” toward an “overhaul of [its] AI efforts.” Muse Spark is the inaugural model to come out of Meta Superintelligence ...

Meta Platforms (META) released Muse Spark, its first major AI model in over a year, scoring 52 on the Intelligence Index and delivering multimodal reasoning capabilities for health tasks and consumer ...

Meta has reportedly initiated major layoffs within its AR and VR-focussed Reality Labs division, with around 10% of the workforce being cut, and at least three major game development studios shut down ...

Meta has announced that it’s increasing the prices of its Quest 3 and Quest 3S headsets starting from April 19th. The company is blaming the surge in the price of critical components, especially ...

The AI version of Zuckerberg is trained on his mannerisms, tone, and public statements, according to a report from the Financial Times. The AI version of Zuckerberg is trained on his mannerisms, tone, ...

Search Console data has helped hundreds of websites recover traffic, escape penalties, and multiply organic visibility. This article examines 25 documented ...